Proactively raise brand awareness while engaging with potential and existing customers in a more organic, engaging way. Building brand awareness is one of the best things you can do to here are 18 brand-building strategies to help launch (and continue) your. Growing brand awareness is a priority for most emerging businesses. Here are eight brands who did it well -- and quickly.


Author: Westley Johnston
Country: Grenada
Language: English
Genre: Education
Published: 10 February 2017
Pages: 623
PDF File Size: 5.40 Mb
ePub File Size: 15.8 Mb
ISBN: 867-9-93291-478-7
Downloads: 53900
Price: Free
Uploader: Westley Johnston


These customers can be identified as those individuals whom have shown an interest by visiting the company website, reading company announcements, or otherwise indicated an intent to purchase.

The Team Hallam Blog

To make the most brand awareness strategy branding efforts, marketers should focus their attention on the brand's identified target market. Through increased efforts marketers can increase brand-awareness to a larger, more qualified audience.


Audiences can be found online via the brand website or through direct targeting on the right social media networks at the right time. Using digital retargeting, especially in display ads, can stimulate brand recall and encourage prospects to come back to your site.

There are four general ways that you can use brand awareness strategy to establish stronger brand recall amongst current and prospective customers: Email Tagline - Make sure to link to your website or blog in your email signature.

This is a low-investment, low-effort way to promote your business. Guest Blogging - Do you have friends or even competitors in your industry who would be willing to do a guest blog trade?

Guest blogging is a great way to get your name out to a new audience. All of their followers will see your name on their brand awareness strategy, and vice versa. If they post on social media and send out brand awareness strategy blasts, your content will reach their entire follower base.

18 Sneaky Ways to Build Brand Awareness

Referral Programs - Ebates is on top of referral brand awareness strategy. You get more money the more people you refer! If they run into someone who needs your services, you'll get the first referral.

Brand awareness strategy done it for other businesses in our area, and we've had others refer customers to us. Leverage Your Users Find opportunities to get more leads using your active users.


Qualaroo does something similar to Wordpress. This promotes one of the brand's offers without them having to do anything, really. As a result, you reach more potential users brand awareness strategy potentially have similar interests to your user. Dropbox offers existing users with an additional MB of space for each referral, up to 16 GB.

8 Proven Ways to Grow Brand Awareness -- Fast

Two birds, one stone. But to really drive brand awareness with social, you have to try. Since a lot of brand awareness strategy only maintain the status quo on social, it could also be a great opportunity to stand out against your competitors.

Use your buyer persona research to find the platform your targeted audience may pay the most attention to. Start focusing on that platform just a little more than the others.

Gauge your success on an ongoing basis with social media publishing and reporting tools such as HubSpot. Or is it that these hugely successful companies are started by billionaires who have the money and contacts to create something that the rest of us could only dream of?

As it turns out, the answer to both of those questions is, "No. The SlideShare below takes a look at some "overnight" success stories, to see what some brands did to scale their brand awareness strategy in such a short amount of time -- as well as what we can learn from brand awareness strategy.

What Is Brand Awareness?

Brand Awareness is the level of familiarity that consumers have with a particular brand -- its name, characteristics, logo, and anything brand awareness strategy that might be strongly associated with it, as well as its goods and services.

It's especially important during a brand's earliest days of formation and growth, as it can indicate and predict market share and differentiation from competitors.