Horizontal integration is the process of a company increasing use of the television production of goods or services at the same part of the supply chain. Horizontal integration contrasts with vertical integration, where companies integrate multiple stages of production of a small number of production units.‎Media terms · ‎Examples. To grow a business there are two ways: vertical or horizontal integration. What are the differences between them? What are the best strategies for business. Horizontal integration is another competitive strategy that companies use. An academic definition is that horizontal integration is the acquisition of business activities that are at the same level of the value chain in similar or different industries.


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Mergers are a little more complicated because they include two companies joining together. Just as the name applies, a hostile takeover is for the lack of a better word, hostile. It is when a company has been acquired that did not want to be acquired.

horizontal integration strategy

Advantages The advantages of horizontal integration include: Horizontal integration is often driven by marketing imperatives. A retail business that sells clothes may decide to also offer accessories, or might merge with a similar business in another country to horizontal integration strategy a foothold there and avoid having to build a distribution network from scratch.

The other two forces, the power of suppliers and customers, drive vertical integration.

HI can occur in a form of mergers, acquisitions or hostile takeovers. Merger is the joining of two similar sizes, independent companies to make one joint entity.


Acquisition is the purchase of another company. Hostile takeover is the acquisition of the company, which does not want to be acquired. The bigger, horizontally integrated company can achieve a higher production horizontal integration strategy the companies merged, at a lower cost.

Horizontal integration - Wikipedia

The company will be able to offer more product features to customers. The new company, because of the merger of companies, will horizontal integration strategy a bigger customer for its old suppliers. It will command a bigger end-product market and will have greater power over horizontal integration strategy.

Ability to enter new markets: If the merger is with an organisation abroad, the new company will have an additional foreign market.

Horizontal integration in the development strategy of mining companies

Disadvantages of horizontal integration strategy As touched upon earlier, the management of a company should be able to handle the bigger organisation efficiently if the advantages of horizontal integration are to be realised.

The legal ramifications will have to be studied as there are strict anti-monopoly laws in many countries: Commonly referred to as "synergies.

Sometimes benefits can be gained through customer perceptions of linkages between products. For example, in some cases synergy can be achieved by using the same brand name to promote multiple products. However, such extensions can have drawbacks, as pointed out by Al Ries and Jack Trout in their marketing classic, Positioning.

Pitfalls of Horizontal Integration Horizontal horizontal integration strategy by acquisition of a competitor will increase a firm's market horizontal integration strategy.